As a Stroud website design + digital marketing company we may not be based in the heart of London where most SEO and website development software products are launched but we ensure we keep up to date with the latest advances in technology from our Cotswold based!
This ensures we are aware of the recent need to have good quality content on your website. If you are a company with an established website its often too easy to neglect changes in technology and digital marketing whilst your rivals continue to do well running newer campaigns and absorbing changes in technology. Contact the leading Stroud website design company for more information.
Adding content to your website is one of the most important elements of digital marketing. Ensuring your site has well written content can seem an endless task, but if done well can make a real difference to your search ranking. This content can then be distributed to online portals, some of the most popular include;
- Youtube
- Podcasts
This process is called Content Marketing.
What is Content Marketing?
The term ‘Content Marketing’ refers to a strategic market focussed approach that distributes content that is high quality, consistent and relevant to the topic. A clearly defined audience is identified.
What are the Benefits of Content Marketing?
- Increased Sales
- Cost Savings
- More Loyal Customers
High-quality content marketing forms part of all types of marketing;
Social media marketing – Content plans must be finalised before adding to social media
SEO – Well written, high quality and consistent content is rewarded by search engines and impacts on site ranking position
PPC (paid advertising) – Relies upon having great onsite content
