Have a website that needs optimising but don’t know your keywords? Our Gloucestershire digital marketing team will help!

It’s vital that you select the right keywords prior to commencing a digital marketing campaign, which is why we are the number one Gloucestershire digital marketing company to enable you to select the right keywords. This means selecting keywords in order to successfully grow your audience in the targeted demographic. For example, if a client had an e-commerce store (online shop) selling Dog Head Collar’s their keywords could be – Dog head collar, dog collar, dog harness etc. Our Cotswolds based Digital Marketing team are ideally based to enable you to pop into our Canal side offices and discuss anything related to your keywords and content. We have customers from Gloucestershire and the surrounding counties Herefordshire, Oxfordshire, Worcestershire and beyond who approach the team looking to source an intelligently built website and optimise it accordingly with the help of our industry accredited experts.

Before you begin you need to consider the following;

• What is your site about?
• What is the purpose of the site?
• Do you have a specific geographic location to target?

Types of keywords

Market-Defining Keywords – Terms and phrases used by your target audience when talking about your business. Usually broad + generic.
Customer-Defining Keywords -Terms and phrases the customer would use to define themselves/others in their sector.
Product Keywords – The brand/name/model of your product or range of products.
Industry Thought Leaders – Refers to an individual in the market sector who is well known eg Football Boots would be Ronaldo/Beckham etc.
Competing Company Names – List of your main competitors.
Geographical Keywords – based on location eg London, North London etc

If you’re unsure what your keywords should be our experts are able to use the latest industry software to analyse your site and select the keywords that will target your chosen demographic.